best thing Ricardo Salinas Pliego has done throughout its history as an entrepreneur is best suited to fight in the land: the consumer on the street, facing the commercial offer and prices. So did it again yesterday, throwing Totalplay, the first quad-play service, fixed telephony, mobile telephony, internet and TV-in the country. Salinas Pliego called it a "dream", long awaited for ten years.
Ricardo did not hesitate to refer repeatedly to the "monopoly" Telmex-Telcel phone, a company that faces a tough war. He said that before a corporation that collects 80 percent of the market, it was outrageous that the government had not acted. He also mentioned that he had made himself competing, and never has given any concessions. Elektra exemplified how to burst into a market previously dominated by major appliances large and powerful retail chains.
Totalplay will matter premium to see if the country faces intense competition in the telecommunications market to be profitable, it requires large capital investment and a massive scale. If successful, consumers will speak for itself and recommend the service. If not, Telmex continues to dominate. The best news is that this time the pitch is not legal.
firm Ricardo (and Televisa) will go house by house, street by street, offering the service. The claim of more services, faster connection speeds, and lower price, accompanied by a campaign associated with the phrase "Swing for now." Since yesterday reactions generated specific invitations Ricardo did, comparing more than 45 minutes a person can take to download a movie through Infinitum, versus the minute you could take using Totalplay.
One of the directors of Grupo Salinas, visibly excited yesterday by the launch of this solution in the St. Regis hotel, said that a fundamental difference in managerial style Salinas against the competitor, was that in the other was needed "to be Lebanese," and clearly saw a resurgence of war that we saw.
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